How A Company Name Can Prevent Sales

Many people think about coming up with a name for a company which is easy to spell. Some may even think it’s not even very important, convinced there are “bigger’ issues than naming to deal with when launching a new venture. Those who believe that are hoping their name for a company or product will be neutral and cause no problem. But that, if successful, simply means they have decided to ignore the sales power of a name. They are deciding to go into battle without the benefit of an effective name. It is like fielding only ten players in a football game and hoping to win against the opponent’s eleven.

A product name can influence sales.

Choosing a name should be part of business strategy. It should be developed as an asset because a name can help sales. You can browse brandroot to gather more valuable information about business names.
On the other hand, a name can hinder sales.

For a current example, Palm had the number one smart phone product a year ago when they came out of all those different conferences, but a year later they have not gotten the sales they needed. And this, despite they’re being with arguably the best carrier, Verizon.… Read the rest

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