Because people are always online and checking their emails, it’s a good idea to use email marketing to get in touch with people that are interested in your business. Implement these tips if you are serious about starting an email marketing campaign.
Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
Use A/B testing to test subject line variations. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Use your email marketing to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with your contact information and web address, encourage them to share special promotions through Facebook “Like” buttons or direct them to a video that shows them how best to use a new product.
Strategically plan when your emails will go out. People do not like getting emails at inconvenient times, especially if it’s something that they have to act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more sales than you otherwise would.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
This article includes a bunch of information you should be sure to remember. Consider printing this article off and rereading it as you draft your email marketing campaign to ensure you get the most you can from its contents.
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