Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., promote. & lawyers deal with the same promotion & marketing challenge every business does – how to beat the competition. And lawyers must assume that any Net or non-Internet promotion or marketing they do may well produce tiny or no results for the amount of money & time they spend — irrespective of what an outside promotion or marketing advisor may say to the contrary. For more help visit .
Prior to the Net the main non-Internet promotion option or marketing choice for any lawyer was to promote in the yellow pages. To this day the print yellow pages contain lots of colorful, page display ads that feature lawyers offering their services, & lawyers pay a lot for these ads. How effective these ads are is anyone’s guess — it is hard for your colored, page display advertisement to stand out when you have twenty other lawyers doing the exact same thing! The yellow pages companies, however, continue to promote their promotion & marketing philosophy that “bigger is always better” & “everything they sell is a chance,” so they often present a lawyer with a non-Internet promotion & marketing solution that costs plenty but often produces tiny. For more help visit .
This line of thinking, along with the use of print yellow pages in general, has gone the way of the dinosaur at a accelerated pace. The yellow pages in print form had their prime for plenty of decades, but the population now goes to the Net for the knowledge they seek, so most print directories are collecting dust. A lawyer who advertises in the print yellow pages may well get calls, but they will most likely be from vendors using the yellow pages as an affordable source of leads.
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